Marketing May/June 2015

Question 1

  • (a)        State five importance of middleman in marketing?

    (b)        Explain five factors that can determine the type of channels of distribution to be used by a company.

Observation

Many candidates attempted the question and their performance was above average. However some candidates merely listed the points in (1b) where they were expected to explain their points. Others were confused on the exact requirement of the question.