waecE-LEARNING
Home
Technical
Mathematics
Languages
Science
Social Science
Art
Literature Arabic Islamic Studies C.R.KHistory MusicVisual Art Clothing/Textile Home Management Shorthand
 
Commerce Paper 2, May/June 2011  
Questions: 1 2 3 4 5 6 7 8 9 10 Main
General Comments
Strength
Weakness/Remedies







question 7

  1. Outline six function of advertising
  2. Explain seven factors to be considered in choosing an advertising medium.
_____________________________________________________________________________________________________

observation

The functions of advertising were known and some factors to be considered before choosing a particular medium include:
  • Target
  • Age group
  • Coverage
  • Nature of product
  • Purchasing power of target group
  • Size of the market. etc.

 

Powered by Sidmach Technologies(Nigeria) Limited .
Copyright © 2015 The West African Examinations Council. All rights reserved.