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Question 8 |
- List four advertising media
- State four characteristics of personal selling
- State four uses of market segmentation.
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- Candidates listed the Advertising media, however some key points were left out in candidates answers like cinema, internet/Websites, hoarding/billboard/ journals/magazine etc.
- Characteristics of Personal Selling: The following points must be noted.
- It involves the movement of Sales Personal to potential buyers;
- It is suitable for Selling technical/Industrial goods;
- Guarantees immediate feedback.
Uses of Market Segmentation The following key points were left out in the candidates answers.
- To gain competitive advantage over similar products.
- To identify market opportunities for a product.
- To design marketing strategy to suit identified markets.
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