Observation

This question was also popular among the candidates, most of whom scored relatively high marks. Candidates were required to list five factors that determine the location of a leather craft industry and to highlight five measures a leather entrepreneur should take to increase sales. The performance of candidates in this question was quite good.

These candidates were expected to state thus to score maximum marks in this question.

 (a)  (i)             Nearness to source of raw material.
(ii)             Availability of labour.
(iii)                         Transportation and good road network.
(iv)             Nearness to market.
(v)              Power supply.
(vi)             Availability of water supply.
(vii)           Government policy.
(viii)            Nearness to financial institution.
(ix)             Security.         

(b)  (i)              Research studies- research work should be carried out in the following: better marketing, improvement in the quality of goods and services etc.
(ii)             Engage in effective publicity and advertisement - print and electronic media should be used to advertise the products.
(iii)            Employing the services of skilled workers – skilled workers will help to improve   
the quality of goods produced thereby improving sales.

1.     Introduction of modern equipment and machines – obsolete equipment and                                

machines will produce bad products.
(v)            Training workers – unskilled workers can be trained to work better.
(vii)          Increasing production – quantity of goods produced are increased to boost supply.
(viii)          Increasing the quality of goods and services – good products attracts more  

customers and improve manager-customers relationship.
(ix)            Pricing and discounting – lower prices of products lead to higher sales; discounts       
encourage large purchase from customers.
(x)            Sales promotion – give incentives to customers e.g. ‘buy two and get one free’     
promo.