waecE-LEARNING
Home
Technical
Mathematics
Languages
Science
Social Science
Art
Literature Arabic Islamic Studies C.R.KHistory MusicVisual Art Clothing/Textile Home Management Shorthand
 
Commerce Paper 1, May/June 2009  
Questions: 1 2 3 4 5 6 7 8 9 10 Main
General Comments
Strength
Weakness/Remedies












Question 3

(a)           What is personal selling?
(b)       List and explain six media available to an advertiser of goods and services.


_____________________________________________________________________________________________________

OBSERVATION

A very popular question with candidates. The general performance was commendable.
However, candidates should note the definition of personal selling. "Personal selling is
the face-to-face or person-to-person meeting of the seller with the buyer for the purpose
of making a sale".

Powered by Sidmach Technologies(Nigeria) Limited .
Copyright © 2012 The West African Examinations Council. All rights reserved.