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- Define a multiple shop.
- State three features of a multiple shop.
- Explain three advantages and three disadvantages of a multiple shop.
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The performance of the candidates in part (a) and (b) of the question was above average. But some of the candidates missed some points under the advantages and disadvantages of multiple shop. Some of the points are as follows:
Advantages:
Uniform advertising, promotional cost is spread among all branches.
Disadvantages:
- Offering limited variety goods
- Central distribution of goods adds to transport costs, etc.
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