Tourism Paper 2 WASSCE (SC), 2023

Question 12

 

  1. In what five ways are security services important to tourism
  2. State three importance of travel insurance product to the tourist
Outline two electronic marketing tools in tourism

The candidates who attempted it did fairly well but some candidates avoided the question entirely. Candidates were expected to provide the following answers to the question.

            Importance of security services to tourism and hospitality industry

  •  Ensures the safety of tourists’ property
  • Protects guests/tourists
  • Guarantees tourists’ safety
  • Ensures tourists enjoy their stay without any form of fear
  • Protects tourists from physical assault
  • Leads to constant inflow of tourists
  • Protects  tourism infrastructure

 

b)         Importance of travel insurance product to the tourists

  • Protects against incidents before or during the trip
  • It provides protection against trip interruptions and cancellations
  • It ensures that the traveller gets compensation for losses
  • It provides cover in the event that you injure a third party or damage their properties
  • To secure the safety of family members who are travelling with the tourist
  • It pays for unplanned medical costs
  • It provides protection for tourists’ pets.

 

c)         Electronic marketing tools in tourism

  • Television
  • Radio
  • Internet
  • E-banking platform
  • Email
  • E-commerce
  • E-tourism
  • E-billboard
  • Telephone (SMS)
  • E-reservation
  • Social media(Facebook, Instagram, Twitter, WhatsApp)