1. (a)        State three rights of a clothing consumer

   1.       Explain two forms of market available to the clothing consumer
   2.       Explain two functions of each of the following:
   3. wholesalers;
   4. retailers
   1.       (i)         What is advertising

   (ii)        State two factors which influence the choice of clothing advertisement.

OBSERVATION

They performed fairly well in 6a but did not do well in 6b.

The required answers to the questions are :

•      Consumer rights

• Right to safety
• Right to be informed
• Right to choose
• Right to be heard/to seek redress/to return goods

•       Type of Market
        Consumer Goods Market or Commodity Market

This provides opportunity for social change of goods and money between the seller and the consumer.

Wholesale market
This is a market where manufacturers or the ordinary business men sells goods in large quantities.

OR
A market where consumers buy in large quantities

Retail Market

This is a market where small transactions take place or where goods are sold in small units e.g. hawkers, roadside markets, departmental stores, supermarkets, etc.

OR

A market where consumers buy in small quantities.

•        Functions

Wholesalers

• They buy in bulk from manufacturers and sell to retailers
• They give information to manufacturers about consumer preferences and complaints.
• Help manufacturers discover how their products can be improved upon.

Retailers

• They sell in small quantities
• They pass information to wholesalers
• They may give credit to customers.

•      (i)          Meaning of Advertising

This is the publication of facts or opinions about goods and services to create awareness and capture interest of consumers.

                        (ii)        Factors That Influence Choice of Clothing Advertisement

                                    -           Type of market which advertiser is aiming at e.g. local
 or international market.
                                    -           Age of intended consumers, i.e. young or old
                                    -           Income level of consumers.
                                    -           Habit of the people.
                                    -           Status of consumer.