waecE-LEARNING
Commerce Paper 1,Nov/Dec 2009  
Questions: 1 2 3 4 5 6 7 8 9 10 Main
General Comments
Strength
Weakness/Remedies










Question 8

    State three merits and demerits of each of the following media of advertising:

    • Newspapers;
    • Televisions:
    • Professional Journals;
    • Catalogues.
 

observation

Most candidates misunderstood the question to be just the use of these media without reference to advertising.  The following points were expected from the candidates:
-           professional reproduction
-           reaches the target audience
-           high quality reproduction
-           suitable for giving relevant information to seekers in their areas of interest.

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