Question 4
(a) State four features of a departmental store. Explain four reasons for which a customer would prefer (b) buying from a multiple store to a mail order firm.
Observation
Most of the candidates mistook features of a department store for the advantages. Hence, it should be noted that features are different from advantages. Some of the responses expected from the candidates are as follows:
- Many shop under one roof;
- central location;
- self service;
- large space.
The (b) part of this question – preference for multiple store instead of mail order firms was well attempted by the candidates.