Question 6
- List five media of public relations.
- Enumerate five types of after sales service.
- State five benefits of after sales service.
Observation
Expected responses include:
(a) Media of Public Relations
(i) Print media – Journal, newspapers, magazine;
(ii) Electronic media – radio, television, cinemas;
(iii) Poster/handbill;
(iv) Internet;
(v) Seminars/workshops/conferences;
(vi) Interviews;
(vii) Events/sponsored programmes;
(viii) Gifts/free samples.
(b) Types of after sales services
(i) Advice on product usage;
(ii) Home delivery;
(iii) Installation of industrial equipment;
(iv) Demonstration;
(v) Replacement of entire product under warranty;
(vi) Maintenance and repair services;
(vii) Free replacement of faulty part under guarantee.
(c) Benefits of after sales services
(i) It is used to retain customers who patronize a particular seller;
(ii) It offers guarantee in the form of repair work or routine maintenance which creates goodwill and confidence in the buyer;
(iii) It is used as a competitive tool by retailers;
(iv) It is used to cope with the greater complexity of goods being manufactured;
(v) It is sometimes used to demonstrate the use of the product which are sold through retail outlets;
(vi) It gives assurance to the consumer that the seller will support the product he is selling;
(vii) It allows the consumer the opportunity of asking all the questions he was not able to ask at the time of purchase.