Observation

Candidates who attempted this question performed well. However, some candidates listed their answers in 1a(ii) instead of stating. Also they could not state the advantages of advertising.

The expected responses are.

(a)        (i) The advertising media she could use are:

• Television
• Radio 
• Cinema
• Hoardings/ Billboards/Neon Signs
• Window display
• Handbills / fliers/ Stickers
• Posters
• Newspaper/Magazine
• Party selling
• Internet
• Catalogues

                                                                                         
(ii) Factors that would affect Choice of Media

• Coverage or the extent of circulation of the media;
• Frequency/ number of times viewers may be exposed to the advertisement;
• The type of target audience;
• The cost involved in using the medium;
• Flexibility of the medium;
• The nature of goods to be advertised;
• The medium used by competitors;
• Medium of advertising available in her area of operation.

                                              
(b)   Advantages of Advertising to her Business

• It creates awareness about products made available by her.
• It educates her consumers about the uses of the products.
• It increases her sales of products.
• It helps in expanding the size of her business.
• It reinforces consumers’ demand for her products.
• It helps her to withstand local competition with similar firms.