Marketing WASSCE (SC), 2021

Question 3

 

 

a. Identify the parts of the product labeled A, B, C, and D.

b. State three functions of the part labeled A to the product.

c. Explain five importance of the part labeled C to the consumer.

                                                                                                     

 

 

Observation

 

 

Most candidates avoided this question because of their inability to comprehend the diagram. However, those that attempted it tried their best.
 
Expected responses are.

3          (a)        The labelled parts of the product

  • Package
  • Brand/trade name
  • Label
  • Trade mark/Logo

 

            (b)       The functions of part labelled A

  • It protects the product from damage by weather conditions.
  • It provides attachment for label.
  • It protects marketers and handlers from danger especially, if the product is toxic.
  • It enhances the decorative features of the product.
  • It enhances the image of the product.
  • It protects the product from denting due to force impact.
  • It shows caution/warning of product handling.
  • It advertises the product.

      (c)  The importance of part labelled C

  • It assists in the identification of the product.
  • It provides description of how the product is used.
  • It helps in advertising the product.
  • It beautifies the product by making it eye-catching and stimulating consumers to buy more (Impulse buying).
  • It shows the manufacturing and expiring dates.
  • It gives information to consumers about the content/ingredient of the product.
  • It is used as a compliance tool for legal and regulatory requirements (NAFDAC & SON).
  • The quality of the label helps in grading the product value by consumers.
  • It shows the contact of the company.