Question 3
a. Identify the parts of the product labeled A, B, C, and D.
b. State three functions of the part labeled A to the product.
c. Explain five importance of the part labeled C to the consumer.
Observation
Most candidates avoided this question because of their inability to comprehend the diagram. However, those that attempted it tried their best.
Expected responses are.
3 (a) The labelled parts of the product
- Package
- Brand/trade name
- Label
- Trade mark/Logo
(b) The functions of part labelled A
- It protects the product from damage by weather conditions.
- It provides attachment for label.
- It protects marketers and handlers from danger especially, if the product is toxic.
- It enhances the decorative features of the product.
- It enhances the image of the product.
- It protects the product from denting due to force impact.
- It shows caution/warning of product handling.
- It advertises the product.
(c) The importance of part labelled C
- It assists in the identification of the product.
- It provides description of how the product is used.
- It helps in advertising the product.
- It beautifies the product by making it eye-catching and stimulating consumers to buy more (Impulse buying).
- It shows the manufacturing and expiring dates.
- It gives information to consumers about the content/ingredient of the product.
- It is used as a compliance tool for legal and regulatory requirements (NAFDAC & SON).
- The quality of the label helps in grading the product value by consumers.
- It shows the contact of the company.