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Question 3
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- What is e-commerce?
- State five advantages and four disadvantages of e-commerce..
- State and explain any five steps in marketing planning process.
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Comments
The performance of the candidates in question (3a) was very good. But in 93b), candidates’ performance was very poor. The expected answers include:
3(b) Advantages of e-commerce:
- Global market - customers are spread over the entire world.
- Lower transaction cost – It reduces cost of doing business substantially.
- Quick delivery – Because there is a quick exchange of information
concerning the transaction, payments and delivery can be made quickly.
- Saving of time and effort – It saves a lot of time and energy in receiving orders and executing the order.
- No closing hours – The internet is opened 24 hours a day. A customer can do his shopping anytime.
- Wider choice – The consumer can access many shops at the same time and compare products and prices.
- Convenience – A customer can do his shopping at home or in the office.
Disadvantages of e-commerce:
- High start up cost – Getting hard-wares, connection costs to the internet and maintenance
- High risk – A business may run the risk of internet fraudsters.
- Training and maintenance – The need to train staff to maintain the internet facilities and web pages may be expensive for small business.
- Lack of personal contact – It is not suitable for personalized services since there is not personal interaction with the seller.
- Security: Fear of theft of credit card numbers and other personal details affects buyers.
- Vulnerability – The availability of product details, prices and other information about the business through its websites make it vulnerable to access by its competitors.
- System and data integrity – Data protection and integrity of the system are of concern because of viruses.
- Unemployment:- Because firms require fewer number of employees, it may increase the level of unemployment.
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