Some of the weaknesses observed in the candidates’ scripts were:
- Candidates’ lack of good understanding of the subject as a result, they could not satisfactorily attempt some of the questions.
- Lack of relevant teaching materials as the one available are Advance Marketing Test Books which may be difficult for the candidates to read and understand.
- Inadequate teaching and effective coverage of the syllabus led to the failure of the candidates.
- Candidates could not interpret the questions to know exactly what the questions required them to do.
4. SUGGESTED REMEDIES
- O’ level marketing text books should be made available to candidates preparing for the examination.
- Qualified teachers should be employed in schools to teach the subjects.
- Teachers should ensure that the syllabus is covered before the candidates seat for the examination.
- Candidates should endeavour to lean the rules of English Grammar so as to enable them express their points clearly.
- the teaching of the basic principles of marketing must be emphasized in schools. |