waecE-LEARNING
Marketing Paper 1, May/June 2014  
Questions: 1 2 3 4 5 6   Main
General Comments
Weakness/Remedies
Strength


















Question 1

Question 1

  1. What is store marketing?
  2. Explain each of the following marketing terms:
  1. needs;
  2. want;
  3. demands;
  4. exchange;
  5. products;
  6. transaction.

 

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OBSERVATION

Candidates’ performance was impressive.  Most of the candidates were able to answer the question based on their knowledge derived from other related subjects like commerce and economics.

 

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