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                  Question 4 
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                            QUESTION 4 
                     (a)      Explain  four means of motivation that a company can use to stimulate a salesman. 
                    (b)       State four problems encountered in  motivating salesmen.   | 
                 
                
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                   COMMENTS 
                              (a)      The  candidates did well above average in these questions.  Though there is still room for improvement. 
                              (b)     Most  of the candidates could not clearly state the problems encountered in motivating  salesmen. 
             
            The following are some of the expected  answers: 
                              (i)      Most  organizations set high sales targets such that the salesmen meet frustration very  regular when they fail to attained the set targets. 
            (ii)      The  Salesman works alone and lacks the immediate supervision of the sales manager  to guide him on attaining the set targets. 
            (iii)     A  set of motivational tools may not be applicable to all the salesmen because of  their individual differences.  | 
                 
                
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