Observation

Most candidates correctly answered the question. But some candidates listed radio, television, newspaper etc. as forms of advertising. Other candidates found it difficult to point out the different between advertising and publicity which is while advertising is paid for, publicity is not.

Some Kinds of advertising are:

(i) pioneering advertising;

(ii) competitive advertising;

(iii) reminder advertising;

(iv) institutional advertising;

(v) persuasive advertising;

(vi) informative advertising;

(vii) product advertising;

(viii) public service advertising etc.