Question 5
What is sales management?
State seven roles of a sales manager.
Observation
Most candidates did not attempt this question despite of the fact the question is a recall one.
The responses expected from candidates are:
5.(a) Sales Management  is the process of supervising sales people, monitoring their activities,  providing field training trough joint sales calls, a recruiting additional  sales representatives.                                                                                                 
    (b) Roles of a Sales Manager
    i.  Sales manager receives reports from salesmen
    ii.  Sales managers recruits salespeople
    iii.  They evaluate salesmen job performance
    iv.  They train their Salesforce
    v.  They represent the Salesforce in management meetings
    vi.  Sales manager communicate market information to top management
    vii.  Sales managers monitor the field performance of the Salesforce
    viii.  Sales managers oversee the compliance to the ethical policies
    ix.  Sales managers motivates the Salesforce
    x. Sales manager map the potential customers and generate  lead for the 
    organization
    xi.  The sales manager built customer relationship