SECTION A
Question 10
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Outline two advantages of e-tourism.
This compulsory question was poorly attempted by the candidates. The expected answers are:
- it allows for the use of the internet which has helped to increase efficiency in tourism operations
- it has ability to access accurate and relevant information instantly
- promotes efficiency in the industry
- helps to achieve sustainable competitive advantage in the future
- enables buyers to increase their bargaining power
- it broadens the scope of targeted customers
- it enables travel agents to manage inventory quickly and accurately
- it helps potential tourists to make advance bookings and reservations
- it enables tourists to access and use tourism products with ease
- ensures privacy of customers who may not want their identity revealed
- it saves time
- it is convenient