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Commerce Paper 2, Nov/Dec. 2010  
Questions: 1 2 3 4 5 6 7 8 9 10 Main
General Comments
Strength
Weakness/Remedies
Question 6

(a) What is public relation?
(b) List and explain six methods of public relation.

_____________________________________________________________________________________________________

observation

Public relation was confused with sales promotion by the candidates. Mast candidates discussed tools far sales promotion and advertisement as public relation. Public relation is a conscious effort or activities undertaken by a firm to maintain good relationship/image with the public, employees, customers. The method of public relation includes:
Trade fair/Exhibition
Press releases/feature articles
Sponsorship of sporting events, seminars or workshop, Etc.

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