Commerce Paper 2, Nov/Dec. 2010  
Questions: 1 2 3 4 5 6 7 8 9 10 Main
General Comments
Question 6

(a) What is public relation?
(b) List and explain six methods of public relation.



Public relation was confused with sales promotion by the candidates. Mast candidates discussed tools far sales promotion and advertisement as public relation. Public relation is a conscious effort or activities undertaken by a firm to maintain good relationship/image with the public, employees, customers. The method of public relation includes:
Trade fair/Exhibition
Press releases/feature articles
Sponsorship of sporting events, seminars or workshop, Etc.

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