Commerce WASSCE (SC), 2021

Question 5

    1. What is entrepot trade?
    2. (i)         Differentiate between a bill of lading and a consignment note.

    (ii)        Explain the use of a bill of sight in foreign trade.

    (c)        State five reasons for the criticism against advertising.        
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    Observation

    Most candidates who attempted this question performed poorly. They do not have good knowledge of the terms involved in the question.

    The expected responses are.

           (a)  Entrepot trade is the importation of goods into a country with the intention of re-exporting
    them to other countries.                                                                                             
    (b) (i)  A bill of lading is a contract between the exporter and the ship owner for carriage of             goods to their destination while a consignment note is a contract of domestic carriage of             goods   when the seller uses an independent carrier.                                                                  
    (ii) The purpose of a bill of sight is to enable customs officers carry out inspection and             valuation of goods when the bill of lading has not arrived.                                                       
    (c) Reasons for the criticisms against advertising

    1. It increases the cost of marketing products and thus the price of the product.
    2. Certain advertisements mislead consumers through false or exaggerated statements about the product.
    3. Persuasive advertising induces consumers to buy what they do not really need.
    4. Certain advertisements by big companies aim at driving away small firm from business.
    5. Advertisements of certain products encourage consumers to use harmful products.                                                                                                                                                       116
    6. Advertisements may create false personality images and moral exploitation of the youth./ Advertisement could be harmful to the society because they often use indecent languages or improperly dressed people.
    7. Successful advertisement will lead to monopoly.