Question 5
They were required to
- Define business promotion.
- State importance of business promotion to a garment making industry.
- List business promotion media.
Observation
In question 5(a), b and c, candidates that attempted these questions answered correctly and scored high marks. Candidates were able define business promotion as a means to makecustomers aware of products and services for patronage. Candidates stated the importance of business promotion to a garment making industry as:
- existing and new products are made known to the public;
- It leads to high turnover/increase in sales;
- It helps the public to have first-hand knowledge of the usefulness of the product.
Candidates also listed the business promotion media as newspapers, magazines, radio, television. The overall performance of the candidates in the question was high and the scores were extremely high.