waecE-LEARNING
Marketing Paper 1, May/June 2014  
Questions: 1 2 3 4 5 6   Main
General Comments
Weakness/Remedies
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Question 6

          Question  6

  1. What is marketing mix?
  2. Explain six external factors that would affect marketing environment.
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OBSERVATION

 

  Comments

Many candidates attempted this question and the performance was very good in (6a).  However, few candidates could not answer 6b.  The expected answers include:

(a)      Marketing mix is a set of controllable variables that can be used by marketers
                   to influence the customers.  The variables consist of price, product, place and

promotion which are referred to as the 4ps of marketing.         

   

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