Store Management WASSCE (SC), 2018

Question 4

Candidates were asked to:

  1. Explain the following types of pricing:
  2. Mark-down;
  3. Penetration;
  4. Skimming;
  5. Mark-up
List and explain four factors that determine the choice of means of transportation.

Observation

  • Large number of candidates provided answers to this question although many of their responses demonstrated a low level of understanding of the concept of types of pricing.
  • The question in this part was fairly answered by the candidates and the candidates performed averagely in giving explanation to the factors determining the choice of means of transportation.

 

Factors that determine the choice of means of transportation

  • Cost of service
  • Speed
  • Flexibility
  • Regularity of service
  • Safety
  • Nature of commodity
  • Convenience
  • Degree of urgency
  • Distance
  • Value of goods