Tourism Paper 2 WASSCE (SC), 2016

SECTION A

Question 8

Highlight any four ways in which tourism marketing is important.

This compulsory question was poorly attempted by many of the candidates. The expected answers were:

- creation of awareness of tourism products

- motivation of consumers

- increase in sales

- promotion of images of tourism products

- generation of business opportunities

- increase in profit

- helps to identify the right product/services for potential market