This question was popular among the candidates. The candidates who attempted it performed  well and scored high marks. However, some candidates didn’t do too well in this question. Candidates were expected to provide the following answers to the question.
            Segmentation in tourism marketing

• Segmentation in tourism marketing is a way of dividing the total consumer market into groups that have common needs and will respond to a marketing action.

• Ways tourism market can be segmented to satisfy the tourist needs

Tourism market can be divided into the following areas respectively to meet the needs of the tourists:

• Geographical: according to location like;
• Nation
• States
• Regions
• Cities
• Districts
• Demographic
• Age
• Sex
• Social class
• Income
• Education
• Religion
• Occupation
• Psychographic: According to their personality and lifestyle
• Tourist value
• Belief
• Attitudes
• Interest
• Aspiration
• Perception                              

• Functions of Small and Medium Enterprise Development Agency of Nigerian (SMEDAN)
• Initiates and articulates policy ideas for micro, small and medium enterprises growth and development
• Monitors and coordinates the development of micro, small and medium enterprises sector
• Promotes and facilitates development programs
• Provides assistance to micro, small and medium enterprises (MSME)
• Creates beneficial linkages between micro, small and medium enterprises and research institutes
• Serves as vanguard for rural industrialization, poverty reduction, job creation and enhanced livelihood
• Promotes access to industrial infrastructures such as layout, incubators, and industrial parks.
• Ensures the implementation of Tourism policy on micro, small and medium enterprises(MSME)