Marketing Paper 1, May/June 2014  
Questions: 1 2 3 4   Main
General Comments

candidates weakness/remedies

Some of the weaknesses observed in the candidates’ scripts were:

-        Candidates’ lack of good understanding of the subject as a result, they could not satisfactorily attempt some of the questions.
-        Lack of relevant teaching materials as the one available are Advance Marketing Test Books which may be difficult for the candidates to read and understand.
-        Inadequate teaching and effective coverage of the syllabus led to the failure of the candidates.
-        Candidates could not interpret the questions to know exactly what the questions required them to do.


-        O’ level marketing text books should be made available to candidates preparing for the examination.
-        Qualified teachers should be employed in schools to teach the subjects.
-        Teachers should ensure that the syllabus is covered before the candidates seat for the examination.
-        Candidates should endeavour to lean the rules of English Grammar so as to enable them express their points clearly.
-        the teaching of the basic principles of marketing must  be emphasized in schools.

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