Candidates' Weaknesses

Some of the weaknesses observed in the candidates’ scripts were:

-           Most candidates did not understand the meaning of market in marketing. That is question 1a. Also, most candidates could not explain the types of market in question 1c.

-           Most candidates were unable to interpreter and provide required responses to application questions. An example is question 3 b. and c.

SUGGESTED REMEDIES

-           O’ level marketing text books should be made available to candidates preparing for the examination.
-           Qualified teachers should be employed in schools to teach the subjects.
-           Teachers should ensure that the syllabus is covered before the candidates’ seat for the examination.
-           Subject teachers should teach their students how to answer question based on the way the questions were asked so as to give the required response.