Weakness and Remedies

 

Some of the weaknesses observed in the candidates’ scripts were:

Most candidates did not attempt question on application. Where they did, their performance was not good.

Most candidates could not state the elements which would qualify a company’s products to be merchandized at a retail outlet – question 1a .   

Also candidates’ performance was not good in question 2b – functions of marketing in Nigeria and question 3a – features of the post-independence era in the history of marketing in Nigeria

                                                                                      
   

SUGGESTED REMEDIES

   

O'level marketing text books should be made available to candidates preparing for the examination.

Teacher should expose students to the expectations of different question commands. Ie “State” and “List”.

  

Teachers should teach students how to answer applied questions.