Marketing WASSCE (SC), 2019

Weakness and Remedies

 

Some of the weaknesses observed in the candidates’ scripts were:

  • Most candidates did not attempt question on application. Where they did, their performance was not good.

  • Most candidates could not state the elements which would qualify a company’s products to be merchandized at a retail outlet – question 1a .   


  • Also candidates’ performance was not good in question 2b – functions of marketing in Nigeria and question 3a – features of the post-independence era in the history of marketing in Nigeria
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    SUGGESTED REMEDIES

       

  • O'level marketing text books should be made available to candidates preparing for the examination.

  • Teacher should expose students to the expectations of different question commands. Ie “State” and “List”.
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  • Teachers should teach students how to answer applied questions.
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