Salesmanship WASSCE (SC), 2018

Question 3

(a)        What is packaging?
 
(b)        XY Enterprise, who produces processed wheat which are sold to consumers in improvised bags has been recently advised to sell the product in branded packages. State seven benefits the company would derive in packaging the products

Observation

Some candidates explained package instead of packaging as expected in part (a) of the question. In part (b), candidates could not apply their knowledge of packing as a topic in answering the question.
                       
The responses expected from candidates are:
3.         (a) Packaging refers to the activities of designing and producing containers, wrappers and cartons for a product.                                                             
(b) Advantages of Packaging                                                                                              
i. it reduces adulteration and faking of the product
ii. it assists the promotion of the product
iii. it contains descriptions on the product use
iv. it protect the product from damage during haulage
v. it makes for easy handling of the product
vi. it facilitates branding and labeling of the product
vii. it makes the product affordable by different market segments
viii. it enhances brand loyalty
ix. the product container or package) may be put to other uses