Question 4
(a) Give three importance of having clear business objectives when setting up a mobile phone workshop.
(b) State four factors to be considered before choosing a business location.
This was the most popular question among the candidates as performance on this question was very good.
Observation
The expected answers are:
(a) Importance of having clear business objectives when setting up a mobile phone
workshop
It helps to:
- plan for the future;
- create direction and guidance;
- drive an effective structure to meet the objectives;
- control costs easily;
- evaluate and control performance;
- strengthen customer service;
- define goals of the business;
- enhance quality of the business products and services;
- aid better communication.
(b) Factors to consider before choosing a business location
- Competition
- Proximity to other businesses / materials
- Accessibility to clients
- Style of operation (business image)
- History of the site
- Cost
- Accessibility to basic infrastructure
- Analyse the demographic / nearness to target customer
- Skill base in the area
- Growth potential
- Government policies