Commerce Paper 2, Nov/Dec. 2012  
Questions: 1 2 3 4 5 6 7 8 9 10 Main
General Comments

Question 8

Explain five importance of marketing to a business




The question was poorly attempted by most of the candidates. The candidates just  interpreted marketing to mean buying and selling and their responses were channeled in that  perspective. Marketing is more  than just buying and selling.
Marketing does the following [i] Product development . [ii] Diversification into new markets [iii] Creation of awareness for new and existing products. [iv] Mass production e.t.c.

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