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- State five importance of personal selling to a business.
- Explain five reasons why communication is important to a business.
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- Importance of personal selling was mistaken for self-service. Some of the importance of personal selling are as follows:
- It is used to sell technical/custom made goods.
- It is also a form of sales promotion.
- It is used to eliminate middlemen etc.
- The candidates did well in part (b) of the question.
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