Commerce Paper 2, May/June 2013  
Questions: 1 2 3 4 5 6 7 8 9 10 Main
General Comments

question 6

  1. State five importance of personal selling to a business.
  2. Explain five reasons why communication is important to a business.



  1. Importance of personal selling was mistaken for self-service. Some of the importance of personal selling are as follows:
  2. It is used to sell technical/custom made goods.
  3. It is also a form of sales promotion.
  4. It is used to eliminate middlemen etc.
  5. The candidates did well in part (b) of the question.


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