Commerce Paper 2, May/June 2013  
Questions: 1 2 3 4 5 6 7 8 9 10 Main
General Comments

question 8

  1. Explain the meaning of market segmentation.
  2. List and explain four factors to be considered in segmenting a market.



Part (a) of the question was well answered by the candidates. But part (b) was not popular among the candidates. Some of the factors considered in segmenting a market are gender, needs, culture, income, occupation etc.

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