Commerce WASSCE (SC), 2016

Question 3

 

  1. State four functions of a wholesaler to a retailer.
  2. Explain five advantages of small scale retail business over a large scale business.

 

Observation

Candidates’ performed well on part (a) of the question but did not do well on part (b). Some candidates’ wrote the reasons of a small scale retail business instead of advantages of a small scale retail business over a large scale business. Other candidates failed to compare small scale retail business with large scale business in answering the question.  

  1. Advantages of small scale retail business over a large scale business
  2. Quick decision: The small trader can make decisions on matters that affect his business faster than the large scale business;
  3. The capital required to start and run a small scale business is smaller and will
    be easy to raise than large scale business;
  4. The small retailer can draft in his family to assist him but the large scale business had to employ competent hand which will be costly;
  5. Small scale retailers offer personal attention to attract more customers to the small retailers than the large scale business;
  6. The possibility of credit facilities attract more customers to the small scale retailers because he knows the customer than large scale business;
  7. The ability to sell in the smallest unit (say a wrap of salt) also attracts more customers to
    the small scale retailers
  8. Operation period is an added advantage to the small trader, he can open seven days a week and even to late hours unlike the large scale outlet.