Commerce WASSCE (SC), 2017

Question 3

 

  1. Explain the following retail outlets:

    1. department store;
    2. mobile shop;
    3. chain store;
    4. mail order business;
    5. supermarket.

 

Observation

Most candidates performed well in the question with the exception of mail order business. Most candidates do not know the features of mail order business.  

The expected responses are.

  • Department Stores

 

  • It is a large scale retail unit in which many different stores are housed in a large building under the same roof.
  • They are divided into different departments or stores.
  • Each department specialises in the sale of a particular type of product.
  • Every product carries fixed price tag thereby making purchases simple and easy.
  • Every department store has a General Manager who coordinates the activities
    of all Sectional Managers.
  • They are found mainly in urban centres.
  • They offer opportunity for one-stop buying.

 
(ii) Mobile Shops

  • They operate from motor vans or trucks and move from place to place.
  • They sell a wider range of goods and are accessible to the consumers.
  • They advertise their goods through playing of music, ringing bells or other
    methods.
  • They offer personal service to their customers.

(iii) Chain Stores

  •       They are large scale retail business units with standard shop front scattered all
    over the country.
  •       They deal in one line of product in all their branches.
  •       Goods sold in all their branches are manufactured or purchased by the Head

Office and distributed to all branches.

  •       Their prices are pre-determined by the Head Office.
  •       They are found in urban centres.
  •       Goods have price tags.