Observation

Candidates attempted the (a) and (b) parts of the question. However candidates described a sales representative from a freelance perspective instead of the firm/companies perspective in c(ii). Also candidates failed to indicate the technical competence of an industrial salesman and his involvement in industrial goods in c (i)  
                                                                                                                                                                                                   
            The responses expected from candidates are:

1(a)      Advertising Medium is the means through which an advertising message is
conveyed to the target audience        
OR
It is a method or vehicle used by an organization to promote its goods and services to the public.           

             (b)       Types of Advertising Media

                        (i)         Radio
(ii)        Telephone
(iii)       Newspaper
(iv)       Magazines
(v)        Catalogues

(vi)       Internet/e-mail
(vii)      Bill Boards/outdoor/mobile devises
(viii)     Journals
(ix)       Bulletins
(x)        Posters/hand bills/fliers
(xi)       Direct mail
(xii)      Signages
(xiv)     Trade fairs/exhibitions
(xv)      Window displays

            (c)        Explanation of types of salesman

(i)         Industrial Salesman: - He is a technically oriented salesperson that sells Industrial goods to prospects/customers.                                                                                  
(ii)        Sales Representative: - is someone employed by a firm and assigned a specific territory to sell the company products and services.                
(iii)       Retail Salesman: - He sells the company’s products and services directly to consumers in department stores, super markets and limited line stores. He sells goods in bits to consumers.                                                                 
(iv)       Wholesale Salesman:- He is the middleman between the manufacturer and the retailer and stocks/sells products to various retail outlets in small quantities.