Tourism Paper 2 WASSCE (SC), 2017

SECTION A

Question 10

  1.  

    Outline two advantages of e-tourism.

 

This compulsory question was poorly attempted by the candidates.  The expected answers are: 

  • it allows for the use of the internet which has helped to increase efficiency in tourism operations
  • it has ability to access accurate and relevant information instantly
  • promotes efficiency in the industry
  • helps to achieve sustainable competitive advantage in the future
  • enables buyers to increase their bargaining power
  • it broadens the scope of targeted customers
  • it enables travel agents to manage inventory quickly and accurately
  • it helps potential tourists to make advance bookings and reservations
  • it enables tourists to access and use tourism products with ease
  • ensures privacy of customers who may not want their identity revealed
  • it saves time
  • it is convenient