This compulsory question was poorly attempted by the candidates.  The expected answers are: 

• it allows for the use of the internet which has helped to increase efficiency in tourism operations
• it has ability to access accurate and relevant information instantly
• promotes efficiency in the industry
• helps to achieve sustainable competitive advantage in the future
• enables buyers to increase their bargaining power
• it broadens the scope of targeted customers
• it enables travel agents to manage inventory quickly and accurately
• it helps potential tourists to make advance bookings and reservations
• it enables tourists to access and use tourism products with ease
• ensures privacy of customers who may not want their identity revealed
• it saves time
• it is convenient