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                  | Question 10
 
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                                        What  is agricultural marketing?                                                                    [2  marks](b)        State three benefits of each of the following marketing  services:
 (i)         grading;
 (ii)        processing;
 (iii)       packaging.                                                                                           [9 marks]
 (c)        List two factors which influence the use  of land for agricultural purposes.  [2  marks]
 (d)        State three disadvantages of using mass  media as an agricultural extension         teaching  method.                                                                                            [3  marks] |  
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                  | This  question was fairly attempted by the candidates. In 10(a), most of the  candidates were able to explain what is meant by agricultural marketing but in  10 (b)(i-iii), majority of them could not state three benefits of each of  grading, processing and packaging.  However,  majority of the candidates were able to list two factors which influence the  use of land for agricultural purposes and state three disadvantages of mass media  as agricultural extension teaching method as required in 10(c-d). The expected answers include: 10.(b)    Benefits  of Marketing Services 
                      Grading Helps to maintain the quality of  produce to be manufactured from agricultural raw materialsPromotes international trade when  meeting quality expectations of foreign consumers is paramount
                        Makes it possible for buyers to place  orders for produce without inspection but with confidence as to their qualityFacilitates the pricing process and  sale of produce.                                                                                 (ii)                Processing
 
                      
                        Converts the raw forms of most farm  produce into readily consumable formsDrastically reduces the physical  spoilage of farm produceEnhances the storage of produceReduces bulk and thereby facilitates  the handling and transportation of produce.Adds value to produce.    (iii)         Packaging 
                    
                      Facilitates produce handling and  sellingProtects the produce from damage during  transportationMakes produce compact and reduces the  space it occupies in storage and transportationMakes produce attractive and helps to  advertise itEnhances produce identification,  selection and use by consumersAdds value to produceHelps in packaging of products.     |  
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