Observation

Majority of the candidates did not attempt this question and those who did performed poorly.  The expected answers include:
                                                                                                                                                    
(a)        Stages in marketing planning:

1. Develop marketing objectives – the objectives should be specific, measurable attainable, realistic and clear.
2. Develop the marketing strategies – these are broad actions to be taken.
3. Develop marketing tactics – these are specific action to be taken by specific person at stipulated time.
4. Implementation – the actual execution of the marketing objectives and strategies.
5. Evaluation and control – the comparing of actual performance with standard and determining deviation for control purpose.