Observation

 

Candidates found it difficult to state the similarities between these two concepts. They in resorted to differentiating between them in both part (a) and (b) of the question. 

The responses expected from candidates are:

(a) Similarities between Salesmanship and Marketing.
          (i) Salesmanship and Marketing aim at promoting the sales of a company’s product.
           (ii) Both aim at generating revenue for the company.
           (iii) Both use promotional tools in their operations.                                                  
           (iv) Both aim at building relationship with customers for the company.
           (v) Both create employment opportunities.

(b) Differences between Salesmanship and Marketing.

                                      
                         
                  

          

Salesmanship	Marketing
(i)         It is product oriented	It is customer oriented
(ii)        It is a subset of marketing	It is a superset of salesmanship
(iii)       It adopts short-term strategies	It adopts long-term strategies
(iv)       It revolves around the needs and It revolves around the needs and interest of buyers	it revolves around the needs and It revolves around the needs and interest of sellers
(v)        It adopts push strategy	It adopts pull strategy
(vi)        It focuses on sales volume	It focuses on customer satisfaction
(vii)      Its activities start after goods are produced	Its activities start before goods are produced