Visual Art Paper 3B (Creative Design) Aug./Sept. 2022

Question 2

 

Design a wrapper for a new bottled water TASTE COLD packaged by IJEM International Limited. Incorporate the slogan: GOOD FOR EVERYONE.

Colours: Notmore thanthree.
Size:    40cm by 30cm.


Observation

 

The candidates attempted the question in their own capability. The performance was fair as the candidates interpreted the question to their own understanding. They were expected to respond to the question thus:


A.        LAYOUT      

1.         PLANNING 

(i)         Using appropriate spacing and lines for calligraphy.                                    
(ii)        Choice of suitable type face, boarder and background designs.                   

 

2.         COMPOSITION      

(i)         Suitable arrangement of all elements in the calligraphy.                   
(ii)        Effective use of space to size specification (30 cm x 20 cm).                       
(iii)       Arrangement of letters and words in the calligraphy.      

                              

B.        TECHNICAL PROFICIENCY                 

(i)       Proper execution of lettering in the calligraphy.                    

(ii)        Ability to create effective rhythm in the calligraphy.                                   

(iii)       Should use suitable boarder and background design in the calligraphy.       

(iv)       Should use materials and instruments effectively.       

                     

C.        COLOUR                 

(i)         Should harmonize and contrast.       
(ii)        Successful mixing, application and distribution to specification.     

            

D.        SUITABILITY        

(i)         Ability to produce an effective calligraphy design.                                      

(ii)        Relevance of the design as a calligraphy.                                                      

E.        ORIGINALITY                               

(i)         Evidence of individual creativity in the calligraphy.                                     

Overall visual effect.