Question 12 :
(a) (i) Define heritage(ii) Give any two examples of heritage sites in Nigeria
(c) Identify four marketing strategies that a tour operator can adopt to boost dwindling income
Observation
- Shawo Awon mass wedding
- Argungun fishing festival
- Osun Osogbo grove
- Gender
- Lifestyle
- Religious beliefs
- Social status/class
- Age
- Geographical location
- Income
- Educational attainment
- Good product
- Research
- Advertising
- Promotion
- Public relation
- Evaluation
- Public variety
- Affordable packages/pricing
- Product rebranding
The question was attempted by a few percentages of candidates. They were not vast in this subject area and performed poorly. Candidates ought to answer the question as detailed below.
(a) i. Heritage can be defined as the art, buildings, traditions and beliefs that a society considers important to its history and culture. ii. Examples of heritages in Nigeria.
(b) Groups into which a tour operator can segment his market
(c) Marketing strategies to boost an agency’s business